Abercrombie and Fitch recently announced it will pull the plug on its RUEHL chain, a concept with 29 stores in high-profile malls across the country that targeted well-heeled consumers in their 20s. Abercrombie blamed “the severe economic downturn” for sinking the stores, which launched in 2004, generating an operating loss of $58 million during the company’s prior fiscal year.
But maybe it’s not just the economy’s fault in this case. REUHL is just another example long line of concepts rolled out by established chains over the last few years that were either closed or abandoned. The lesson here is that some of these retailers might be better off sticking to their core concepts instead of pushing ever more demographic-specific options out to the consumer.
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I am not one of those sue-crazy citizens. I think that a lot of the lawsuits nowadays are setups. A lot of people abuse the legal system and look for loopholes to sue over practically everything. I have a family member quite like that and it drives me up the frigging wall. Yet, I hope Riam gets every penny. I hope she triple-sues. I hope after the suit goes through, she receives her requested money and additional funds for pain and suffering. The embarrassment at her treatment by A&F must be immense.
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