Joe abercrombie describes his work as “unheroic fantasy”, a beautifully turned phrase which it’s hard to better if you need to quickly sum up Best Served Cold. Put simply, there are no gallant, selfless or likeable characters in Abercombie’s first standalone novel – yet somehow, you find yourself rooting for many of them. The basic plot, as the title clearly suggests, is a classic quest for revenge, but it’s in the execution, with a gleeful disregard for the ever-growing body count, and in the flawed characters, that Abercrombie’s talent shines.
Riam sucked it up and commenced her stockroom duties, normally reserved for the “underlings” (i.e., ethnic minorities) of Abercrombie & Fitch “society” and received a telephone call at home a few days later, asking if she would continue on board with the company’s stockroom until their winter uniforms came in, which consisted of long-sleeved tops. She quit on the spot.
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But maybe it’s not just the economy’s fault in this case. REUHL is just another example long line of concepts rolled out by established chains over the last few years that were either closed or abandoned. The lesson here is that some of these retailers might be better off sticking to their core concepts instead of pushing ever more demographic-specific options out to the consumer.
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